Kojo Interactive Newsletter #002

Adelaide may have started to quieten down now that the Fringe is over and the Clipsal 500 has come and gone, but Kojo Interactive is all guns blazing at the moment.

We've completed a large number of projects recently, and also have a number in various stages of development. Please have a look at our latest and greatest below, or even view our new YouTube channel - see if you can spot some of the talent [I use the term very loosely] in the videos.

We've also gained another staff member with Tom Longo. Tom freelanced for Kojo Interactive for about 6 months and was too good to not secure. Tom's skills are that he has them all - design, development, and we've even thrown some project manangement his way and he's soaked them all up.

Mystery Burger Deal

Kojo Interactive were approached by the Lion Hotel to help them promote their Burger and Beer deal in a new and innovative way. We created a microsite and shot three 20 second videos [co-directed by Paul Ryan and KI's Nick Greenslade] that were slowly revealed to the public asking people to go to www.mysteryburgerdeal.com and guess where they will find this Mystery Burger Deal. If you were correct, you could receive a voucher for the Burger and Beer deal 3 weeks prior to it being available to the public. The videos were also given airplay on television, which reflected well in hits to the website.

Our other tools came out for this campaign, with the use of the e-newsletter to promote the new videos and send out a "clue" to the Lion Hotel members, banners and flyers for the Hotel, YouTube and Facebook. The campaign was a great success with a large increase from the last year's burgers going out the door and an increase to their contacts database for marketing.

Please have a look at our Case Study for a full run down of the campaign and all of the data we gathered on its success.

Beautiful Campaign

Beautiful is a feature film entirely created within the Kojo Group. The first stage of this engaging rich-media website has been live for a number of months now, with further interactive elements and sneak-peeks of the film added progressively in the lead-up to the launch of the film in March 2009 and the DVD release in the future.

We created the site around the house locales in the movie and use full screen Flash to immerse the visitor into the world of Beautiful - and with all of the elements made avilable to use, we were able to replicate houses, interiors and use the production audio and video that was used in the film for our site. To add to the immersion, the screens are quite bear with a minimal navigation, but with a closer look you are able to delve deeper into the site by finding the hotspots on the various screens.

To further promote the film, Kojo Interactive worked with Kojo Pictures to market the film online with a number of banner campaigns and links with movie sites, Youtube-ing the trailer, forum seeding of information and even a Suzy Thomson Facebook page.

Repositioning HR in Government Presentation

Kojo Interactive was approached by the Office of Ethical Standards and Professional Integrity's [SA] Commissioner Warren McCann to help provide an innovative way to present his speech. After some discussions, it was agreed that big pictures and short messages would complement the points Warren was making.

With the use of some quirky high resolution imagery representing the key messages made by Warren, the audience was able to absorb the direction from their presenter and session was a success.

Kudos goes to Tom Longo on this project for some great images including gorillas and superheroes making the grade for the final document.

Other new work

Along with the projects above, we've been keeping ourselves busy with a number of other projects.

We created an innovate way to look at trays for Mitsubishi Utes for Frontline Australasia by create a 3D rotating model that could have elements added and removed as requested. Your tray specification is then submitted to Frontline to process a call back to start the purchase process.

Working alongside Clemenger in Sydney, we developed a 3D Flash carousel for the Mitsubishi Motors Australia website. This carousel is dynamic and can load images or Flash movies by updating some simple XML code - which is easily done by the administrators of the website without the requirement of a developer.

In November, Adelaide has its inaugural Fashion Festival and Kojo Interactive was a media sponsor and provided the slick website and an e-newsletter. The brand we developed was also duplicated on the banners along the Norwood Parade while the festival was on - congratulations Joe on a great design.

Newsletters

Our e-newsletter system has now gained a large amount of users recently such as the likes of Austereo, The Lion Hotel, Australian Dance Theatre and Kojo Pictures. We've positioned this as another tool for client's online campaigns and marketing our to their audiences - none was better than the e-newsletter from Mystery Burger Deal to the Lion Hotel membership that helped double the amount of hits and vouchers redeemed from the site.

Kojo Pictures has also been innovative in their use with Kojo Interactive helping solve how to manage the RSVP process for Cast and Crew Premieres for their new movie Beautiful. By using our e-newsletter system, Kojo Pictures were able to track who had opened the RSVP and who hadn't and then chase up the remaining RSVPs with a quick phone call.

Kojo Interactive

Kojo Interactive is passionate when it comes to interactive rich media, with an excellent standing in the production of high quality content for online platforms. User-centric in design and approach, the focus is to create a user experience that is unique and evokes positive awareness of the client through interaction.

Visit us online at http://www.kojointeractive.com.au.